ESTUDO SOBRE LEALDADE DE CLIENTES NO MERCADO DE SEGUROS DE AUTOMÓVEIS: UMA ABORDAGEM VIA EQUAÇÕES ESTRUTURAIS
Author(s) -
ALEXANDRE YUTACA IKENAMI
Publication year - 2017
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.30585
Subject(s) - attractiveness , loyalty , loyalty business model , business , competition (biology) , customer satisfaction , marketing , sample (material) , structural equation modeling , business administration , computer science , psychology , service quality , ecology , chemistry , chromatography , machine learning , psychoanalysis , biology , service (business)
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