Open AccessADAPTAÇÃO DOS 4 P S DE MARKETING AO MERCADO BRASILEIRO: UM ESTUDO DE CASO MAYBELLINE NEW YORK
Author(s) -
MARCELLA PEREIMA CONDE
Publication year - 2016
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.30389
Subject(s) - marketing mix , marketing , promotion (chess) , order (exchange) , business , product (mathematics) , adaptation (eye) , business administration , standardization , marketing strategy , market research , political science , psychology , mathematics , geometry , finance , neuroscience , politics , law
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