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MARKETING OLFATIVO: A UTILIZAÇÃO DE UMA IDENTIDADE OLFATIVA COMO ESTRATÉGIA PARA CONQUISTAR UM ESPAÇO DURADOURO NA CABEÇA DOS CONSUMIDORES
Author(s) -
TANYA DE OLIVEIRA DAVIES
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.29353
Subject(s) - humanities , philosophy , business , psychology

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