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DIFERENCIAL COMPETITIVO ATRAVÉS DE TÉCNICAS DE BRANDING: ESTUDO DE CASO DO LANÇAMENTO DA MARCA VIGOR GREGO NO BRASIL
Author(s) -
Giselle Guimarães Gomes
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.29188
Subject(s) - brand equity , business , business administration , marketing , advertising

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