Open AccessA IMPORTÂNCIA DO MARKETING DE SERVIÇOS NO PÓS-VENDA: UM ESTUDO DE CASO DA EMPRESA TRANSPORTES RIBEIRO
Author(s) -
GABRIEL HENRIQUE DE SOUSA RIBEIRO
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.28624
Subject(s) - marketing , business , customer satisfaction , order (exchange) , loyalty business model , loyalty , relationship marketing , service (business) , marketing management , service quality , finance
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