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MY PLACE: UMA ANÁLISE SOBRE O POSICIONAMENTO PRETENDIDO VERSUS A IMAGEM PERCEBIDA PELAS CONSUMIDORAS
Author(s) -
ALICE CUNHA MARTINS
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.28592
Subject(s) - perception , position (finance) , work (physics) , sociology , psychology , advertising , business , engineering , mechanical engineering , finance , neuroscience

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