Open AccessUMA QUESTÃO DE IMAGEM: UM ESTUDO DE CASO SOBRE REPOSICIONAMENTO DE UMA MARCA CENTENÁRIA PARA O MERCADO DE BAIXA RENDA
Author(s) -
MARIA ANGÉLICA SALLES DE OLIVEIRA PINTO
Publication year - 2016
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.27666
Subject(s) - marketing , quality (philosophy) , business , asset (computer security) , compromise , business plan , value (mathematics) , marketing plan , consumption (sociology) , business administration , advertising , sociology , social science , philosophy , computer security , epistemology , machine learning , computer science
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