Open AccessDA RESPONSABILIDADE SOCIAL CORPORATIVA À CRIAÇÃO DE VALOR COMPARTILHADO: UMA ANÁLISE DO COLETIVO COCA-COLA BRASIL
Author(s) -
EDUARDO DE ARAUJO PINHEIRO SILVEIRA
Publication year - 2016
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.27647
Subject(s) - coca cola , profit maximization , corporate social responsibility , value (mathematics) , marketing , government (linguistics) , business , profit (economics) , public relations , alliance , political science , advertising , economics , linguistics , philosophy , machine learning , computer science , law , microeconomics
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