
PROGRAMAS DE MARKETING SOCIAL NO ÂMBITO EMPRESARIAL: ANÁLISE MULTICASOS À LUZ DA COCRIAÇÃO DE VALOR
Author(s) -
ANDRÉIA APARECIDA ALBINO
Publication year - 2016
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.27438
Subject(s) - political science , sociology , humanities , business administration , business , art