Open AccessSTORYTELLING: O USO DE NARRATIVAS NOS RELACIONAMENTOS DE NEGÓCIOS E NAS VENDAS CORPORATIVAS
Author(s) -
MARCANTONIO CANEDO MONTESANO
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.25172
Subject(s) - storytelling , empathy , narrative , context (archaeology) , exploratory research , business , psychology , business administration , sociology , public relations , marketing , political science , social psychology , art , geography , social science , literature , archaeology
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