Open AccessCOMPROMETIMENTO E INTENÇÃO DE TROCA: O CONSUMIDOR E A MARCA
Author(s) -
JULIANA WERNECK RODRIGUES
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.20240
Subject(s) - business , advertising , computer science , business administration , humanities , philosophy