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IMPACTO DAS DIMENSÕES DA IMAGEM DO PAÍS DE ORIGEM NA ATITUDE DOS CONSUMIDORES: DIFERENÇAS ENTRE CATEGORIAS DE PRODUTO
Author(s) -
CAMILA CARVALHO COSTA
Publication year - 2015
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.19200
Subject(s) - philosophy , humanities

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