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O CELULAR COMO FERRAMENTA DE MOBILE ADVERTISING: FATORES QUE AFETAM A ACEITAÇÃO PELOS USUÁRIOS DE PROPAGANDA POR MENSAGENS DE TEXTO
Author(s) -
MARCEL CORREIA DE LIMA
Publication year - 2011
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.19199
Subject(s) - humanities , art

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