Open AccessPERSONALIDADE DE MARCAS DE FAST-FOOD: UMA COMPARAÇÃO ENTRE CONSUMIDORES JOVENS BRASILEIROS E AMERICANOS
Author(s) -
FERNANDA MARCIA ARAUJO MACIEL
Publication year - 2011
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.18184
Subject(s) - personality , psychology , context (archaeology) , confirmatory factor analysis , advertising , perception , social psychology , geography , marketing , business , archaeology , neuroscience , service (business)
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