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O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE
Author(s) -
CAIO DE ALMEIDA GRYNBERG
Publication year - 2007
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.10758
Subject(s) - nike , advertising , marketing , recall , business , political science , psychology , cognitive psychology

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