Open AccessThe Influence of Service Quality, Emotional Marketing and Spiritual Marketing On Customer Satisfaction
Author(s) -
Ida Hindarsah et.al
Publication year - 2021
Publication title -
türk bilgisayar ve matematik eğitimi dergisi
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 3
ISSN - 1309-4653
DOI - 10.17762/turcomat.v12i3.1650
Subject(s) - service quality , marketing , customer satisfaction , test (biology) , psychology , affect (linguistics) , relationship marketing , business , quality (philosophy) , marketing research , marketing management , service (business) , paleontology , philosophy , communication , epistemology , biology
This study aims to determine the effect of service quality, the influence of emotional marketing, the effect of spiritual marketing, on satisfaction, and to know the three variables jointly affect customer satisfaction. This research is a quantitative research. With a questionnaire instrument distributed to 90 customers. Statistical test using classical assumption test, hypothesis testing using regression analysis test multiple test T test, F test and R test the coefficient of determination. The results showed that service quality, emotional marketing and spiritual marketing each had a significant positive effect on customer satisfaction. Then the quality of service, emotional marketing and spiritual marketing simultaneously have an effect on satisfaction