Open AccessTechnical Strategies Of Selective Fmcg Marketers In India
Author(s) -
r. Karpagavalli
Publication year - 2021
Publication title -
türk bilgisayar ve matematik eğitimi dergisi
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 3
ISSN - 1309-4653
DOI - 10.17762/turcomat.v12i2.1207
Subject(s) - key (lock) , product (mathematics) , marketing , computer science , business , reading (process) , empirical research , advertising , computer security , philosophy , geometry , mathematics , epistemology , political science , law
This study aims at providing a better knowledge of Competitor Intelligence tools & techniques. “CHANGES REMAINS UNCHANGED “is a powerful eye-opener key tool. Since when world becomes Digitalized the marketing research also turned into digital form. A common customer never thinks that how our desired product Avails in the market. But the modern marketer could able to read their customer mind without approaching them directly.. for this magical result one corporate company is reading & observing their rival competitor. This article based on an empirical study of Competitor intelligence tools & techniques strategies towards FMCG marketers of India