Open AccessEMBEDDING ARTIFICIAL INTELLIGENCE IN HOSPITALITY & TOURISM
Author(s) -
Dr.Sameer Koranne,
Sukhmani Sandhu
Publication year - 2021
Publication title -
psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.112
H-Index - 10
ISSN - 0033-3077
DOI - 10.17762/pae.v58i2.2950
Subject(s) - hospitality , tourism , marketing , service (business) , hospitality industry , embedding , hospitality management studies , empirical research , customer service , business , competitive intelligence , knowledge management , competitive advantage , artificial intelligence , psychology , management , computer science , mathematics , economics , geography , statistics , archaeology
Competitive environment and being global trade; the tourism and hospitality industry adopted digital technology a long back and many functions have been digitalized. The travelling guest leaves digital foot prints across various components of tourism and thus a huge amount of data is generated. The customer satisfaction has been an integral part of this industry and providing appropriate service solutions is vital for excelling. Artificial Intelligence is utilized for exploring and analyzing guest data and compliments decision making. The effective existence of AI across various tourism and hospitality functions is investigated through empirical study and validated through descriptive analysis.