Open AccessCRM Development on Mobile Application for SMEs in the Three Southern Border Provinces
Author(s) -
Nattee Kachornkittiya Nimarunee Hayeewangoh
Publication year - 2021
Publication title -
psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.112
H-Index - 10
ISSN - 0033-3077
DOI - 10.17762/pae.v58i1.937
Subject(s) - login , business , sample (material) , work (physics) , process (computing) , knowledge management , information system , process management , marketing , operations management , computer science , engineering , computer security , chemistry , electrical engineering , chromatography , operating system , mechanical engineering
The purposes of this research are to analyze, design, develop, and evaluate the efficiency and effectiveness of the CRM system. This study is a developmental research. The sample group used in the research was 390 SMEs entrepreneurs. The tools are efficiency assessment and effectiveness assessment. The results of analysing, designing, and development found that the work process of the CRM system consists of 5 processes: Login System, Customer System, Trading Information, Deal Information, and Reports. Also, there were representatives of information related to the system, including employees and managers who are working in the subsystem within the large system. The main stakeholders were managers and employees while the secondary stakeholders were customers. The efficiency and effectiveness of the system were at a high level with a mean of 4.63 and 4.41, respectively