Open AccessCustomer Loyalty Program and Retention Relationship
Author(s) -
Pratik Pal Bariha
Publication year - 2021
Publication title -
psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.112
H-Index - 10
ISSN - 0033-3077
DOI - 10.17762/pae.v58i1.2012
Subject(s) - loyalty , customer retention , psychology , loyalty business model , brand loyalty , marketing , product (mathematics) , loyalty program , advertising , business , mathematics , service (business) , geometry , service quality
The aim of this study is to achieve the understanding on the different types of loyalty programs and their impact on the customers buying decision, patterns, behavior and ultimately the impact of their retention towards the brand or product in a long term.
To achieve the conclusion, different research papers with the different surveys and geographic location were taken with random data. The participants in the surveys were primarily students and people from age group between 20-45 years. The finding from the study clearly shows that there is a significant impact of customer retention on different types of loyalty program.