Open AccessThe Development of Tourism Entrepreneurship for Community Based Tourism in Thailand
Author(s) -
Suppamas Rattanapipat,
Nattee Kachornkittiya,
Chompunuch Sriphong,
Kanokwan Kanchanatanee,
Watchara Khaosung,
Umaporn Chuengchao
Publication year - 2021
Publication title -
psychology
Language(s) - English
Resource type - Journals
ISSN - 0033-3077
DOI - 10.17762/pae.v58i1.1423
Subject(s) - tourism , entrepreneurship , tourism geography , promotion (chess) , ecotourism , community development , government (linguistics) , sustainable development , sustainable tourism , economic growth , business , marketing , political science , economics , linguistics , philosophy , finance , politics , law
The research aims to emphasize the entrepreneurship in community tourism development and to identify guideline of enhancing tourism entrepreneurship for community based tourism of Thailand. The research design was quantitative research. The samples consisted of 175 people living in the community, entrepreneurs in the community, government officials, folk philosopher, and community leaders who have tourism operations. Data were collected using a questionnaire. The major findings showed that an approach in the development of tourism entrepreneurship adhering to Community Based Tourism should focus on the development of 5 groups, namely 1) Community-based tourism management 2) Economic society and quality of life management 3) Conservation and promotion of community cultural heritage 4) A sustainable system management of natural resources and the environment and 5) Community based tourism services. This result shows the importance of entrepreneurial tourism for Community Based Tourism. It is essential reading for both tourism and entrepreneurship