Open AccessA STUDY ON CUSTOMER PERCEPTION AND ATTITUDE TOWARDS 3D VIRTUAL REALITY SHOPPING
Author(s) -
Anand Bhatt
Publication year - 2021
Publication title -
information technology in industry/information technology in industry
Language(s) - English
Resource type - Journals
eISSN - 2204-0595
pISSN - 2203-1731
DOI - 10.17762/itii.v9i1.275
Subject(s) - perception , virtual reality , feeling , computer science , consumer behaviour , human–computer interaction , advertising , psychology , business , social psychology , neuroscience
An innovative technology application that creates textures of real store shopping experience may generate a rapid momentum in the e-retailing sector. In virtual reality (VR) stores consumers can not only virtually walk anywhere, but they can also interact with the virtual reality store by, right, left, up and down and looking around thereby viewing the shop. There is a comparison difference between existing in user boundaries and Computer-generated systems in 3D environment. creating a simulated artificial world, the computer virtually makes sensory feelings as much as possible, like hearing, vision, touch, even smell. The virtual reality web store could redefine the experience of online shopping and allows in creating an immersive experience that renovate the physical shopping voyage, that from home or anywhere that customers desire. Virtual Reality in Retailing is an innovative proposal that helps the customer to look around the store with a complete 360-degree view along with the controller that helps in the purchase. perceived entertaining and fun that felt by the shoppers to the extent to which online shopping they do. Better informational base helps the consumers to make more informed decisions that make them increase their satisfaction in the online shopping process perceived ease of use could implicit as the degree to which the online shopping customer have faith in that shopping will be free. the effect of the price perception and found impact of price perceptions on behavioral-intention. privacy is a conscious effort of e-retailor in dealing with customer data and information.