Open AccessCustomer Satisfaction Analysis based on Customer Relationship Management
Author(s) -
Antino Marelino
Publication year - 2014
Publication title -
international journal of new practices in management and engineering
Language(s) - English
Resource type - Journals
ISSN - 2250-0839
DOI - 10.17762/ijnpme.v3i01.26
Subject(s) - customer satisfaction , customer advocacy , business , customer retention , customer intelligence , customer to customer , marketing , customer delight , service quality , pace , competition (biology) , customer relationship management , enterprise relationship management , voice of the customer , process management , customer equity , service (business) , ecology , geodesy , geography , biology
This research paper deals with Customer Relationship Management effects on customer satisfaction. it is one of the strategies which is critical which needs to be deployed in the organization so that competition is improved in the market. There are many customer relationship management elements which help in studying this those are service, development, management, quality, behavior which is one of the most important element. It is one of the biggest weapons for fighting in this competitive environment internally and externally. In today's world, all the organization is an emphasis on winning the minds of customers and make them satisfied by putting all the efforts of customer relationship management. The increase in the customer will be reflecting only when there is customer satisfaction in the business between the companies. With the increase in the technology and industries, the growth is rapid and competition is also taking at a fast pace. In this paper, the surveys are done and hypotheses results are being carried out to show the positive relationship between variables taken for the study..