Open AccessSWOT-PEST Analysis and Research on the Development of Chinese Table Tennis in the New Era
Author(s) -
Li Zhang Jingyi Xie
Publication year - 2021
Publication title -
converter
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.104
H-Index - 1
ISSN - 0010-8189
DOI - 10.17762/converter.317
Subject(s) - swot analysis , china , table (database) , soft power , context (archaeology) , marketing , public relations , political science , engineering , advertising , business , geography , computer science , archaeology , law , data mining
Sports is playing an increasingly important role in China's education construction. Recently, President emphasized the need to accelerate the construction of a sports power in important meetings. The development of sports is closely related to people's living standards. It can not only expand people's physical exercise channels, but also further enrich people's leisure life. At the same time, President pointed out that sports activities are an important driving force for economic development in the new era and an important representative of the country’s soft power. In this context, the author will study the development of table tennis in China in the new era on the basis of combing the literature, combined with SWOT-PEST and other research methods. Research on the development status and motivation of table tennis. Its research shows that with the advancement of science and technology in recent years, the optimization of the external environment will promote the positive trend of table tennis sports, adding a force to the development of national sports and great health.