Open AccessResearch on the Problems and Countermeasures of China's Sporting Goods Manufacturing Industry in Olympic Marketing
Author(s) -
Han Yang Zhen Bai
Publication year - 2021
Publication title -
converter
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.104
H-Index - 1
ISSN - 0010-8189
DOI - 10.17762/converter.313
Subject(s) - marketing , china , business , beijing , advertising , value (mathematics) , marketing strategy , political science , computer science , machine learning , law
“Sports marketing” is a very popular marketing method today. With the upcoming 2022 Beijing Winter Olympics, "Olympic marketing" has become a new way for sporting goods manufacturing industry to enhance brand value and realize brand leap. Using the method of literature review, this paper summarizes the existing problems of domestic sporting goods manufacturing industry in the process of Olympic marketing, and puts forward the corresponding marketing strategies for everyone to discuss.