Open AccessThe Construction of National Value Chain and the Upgrading of China's Sporting Goods Manufacturing Industry Cluster under the Background of Globalization
Author(s) -
Geng Cong Fan Teng
Publication year - 2021
Publication title -
converter
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.104
H-Index - 1
ISSN - 0010-8189
DOI - 10.17762/converter.312
Subject(s) - global value chain , dominance (genetics) , value chain , china , business , value (mathematics) , chain (unit) , globalization , product (mathematics) , industrial organization , commerce , international trade , supply chain , comparative advantage , marketing , economics , market economy , astronomy , machine learning , political science , computer science , law , gene , chemistry , physics , geometry , mathematics , biochemistry
By using methods of literature, comparative analysis and logic analysis, this paper studies the obstacles and constraints faced by the value chain leaders in the process of functional upgrading of China's sporting goods manufacturing industry cluster under the global value chain environment. The upgrading practice of foreign industrial clusters shows that domestic enterprises can rely on the familiar local market and cultural background to form a strong national value chain (NVC), occupy the high-end links of the value chain, have domestic well-known brands, sales channels and other high-end links in the value chain, and then develop and spread gradually, occupy foreign markets with similar demand, establish a national value chain dominated by local companies as the "chain master", and finally, enter the European and American markets to establish a balanced value chain parallel to the dominance of international giants such as ADIDAS and NIKE, break through the status of being "captured" and "squeezed", and realize product functional upgrades.