Open AccessImprove the Effective Data Analysis Method of Enterprise E-Commerce Marketing
Author(s) -
Jianhao He
Publication year - 2021
Publication title -
converter
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.104
H-Index - 1
ISSN - 0010-8189
DOI - 10.17762/converter.252
Subject(s) - digital marketing , business , e commerce , marketing , marketing research , marketing management , service (business) , marketing channel , marketing strategy , return on marketing investment , product (mathematics) , computer science , world wide web , geometry , mathematics
Under the background of Internet big data, data analysis is one of the important tools for enterprises to implement personalized e-commerce marketing and optimize their e-commerce service mode. It can not only improve the marketing ability of enterprises, but also innovate the e-commerce marketing mode. In terms of the construction of personalized and accurate e-commerce marketing service system, data analysis tools can be used to comprehensively improve the e-commerce marketing effect of enterprise products from three perspectives: product marketing, channel marketing and promotion marketing. In terms of the innovation of e-commerce service mode, an enterprise e-commerce information platform within the scope of supply chain network can be built, and the evaluation system and product traceability system of e-commerce service can be improved, so as to provide consumers with more convenient and comprehensive online services.