Open AccessApplied Research on the Role of Context in the Processes of Cognitive Processing of Social Information
Author(s) -
E S Samoylenko,
R.E. Nikiforov
Publication year - 2020
Publication title -
èksperimentalʹnaâ psihologiâ
Language(s) - English
Resource type - Journals
eISSN - 2311-7036
pISSN - 2072-7593
DOI - 10.17759/exppsy.2020130410
Subject(s) - memorization , context (archaeology) , perception , interpretation (philosophy) , cognition , psychology , cognitive psychology , social environment , information processing , cognitive science , social psychology , epistemology , sociology , computer science , social science , history , philosophy , neuroscience , programming language , archaeology
The article discusses research on the role of context in the cognitive processing of social information. The main types of context and the grounds on which they are differentiated in psychology are systematized. Some contradictory results of applied research on the role of context are shown on the example of the processes of perception and memorization of advertising embedded in it. An interpretation of these contradictions is given and the limitations of the considered works associated with the use of samples narrow in terms of age and social composition, as well as the presence of a number of uncontrollable factors, are determined. The ways of overcoming the revealed contradictions and limitations in further research are proposed.