Open AccessEffects of Brand Familiarity, Brand Trust, and Marketing Strategies on Brand Image and Brand Attachment
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.17758/uruae5.uh0819435
Subject(s) - brand management , business , brand awareness , brand image , advertising , brand extension , brand equity , marketing , corporate branding , brand experience , product management , new product development