Open AccessGlobalisating a Market Co-creation Study: The Outside-in and Inside-out Innovation View
Author(s) -
Abbott Po Shun Chen,
Ou Lin,
Abbott Po,
Shun Chen,
Yu Lin
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.17758/uruae5.uh0819403
Subject(s) - co creation , innovation management , business , computer science , marketing