Open AccessEffect of Celebrity Endorsement on Purchase Intention and the Intercourse with Customer Satisfaction in Local Brand (Case Study: The use of Ask.fm artist by We Are the Walrus)
Publication year - 2015
Language(s) - English
Resource type - Conference proceedings
DOI - 10.17758/erpub.er815067
Subject(s) - customer satisfaction , advertising , ask price , consumer satisfaction , psychology , marketing , business , finance