Open AccessBRAND LOYALTY IN CREATING RELATIONSHIP MARKETING PRACTICES: A STUDY ON GSM OPERATORS
Author(s) -
Tuğba Yeğin
Publication year - 2021
Publication title -
elektronik sosyal bilimler dergisi
Language(s) - English
Resource type - Journals
ISSN - 1304-0278
DOI - 10.17755/esosder.661291
Subject(s) - business , marketing , brand loyalty , brand management , loyalty business model , loyalty , brand awareness , relationship marketing , advertising , brand equity , marketing management , service (business) , service quality