Open AccessExperience of using public relations in promoting Russian education in Mongolia.
Author(s) -
Tatyana Budaeva
Publication year - 2021
Publication title -
pedagogika: istoriâ, perspektivy
Language(s) - English
Resource type - Journals
ISSN - 2686-9969
DOI - 10.17748/2686-9969-2021-4-1-44-58
Subject(s) - state (computer science) , political science , public relations , space (punctuation) , distribution (mathematics) , russian language , economic growth , business , economics , mathematical analysis , linguistics , philosophy , mathematics , algorithm , computer science
The article is devoted to consideration of the experience of using public relations and state-public mechanisms for promoting Russian education and the Russian language in Mongolia. These mechanisms provide for the intensification of activities with state and non-state structures of Mongolia with the goal of expansion of scientific, educational, cultural, economic, informational and other humanitarian ties. The author analyzes in detail the effectiveness of mechanisms of informational support for the activities of representative offices and marketing in social networks, which is a communication strategy in the Mongolian media space. Improving institutional mechanisms provides for the steady expansion of the public’s participation in the development, adoption, and implementation of managerial decisions in promoting Russian education, including as part of a selection campaign for the distribution of intergovernmental quotas in Mongolia. An important aspect of the study was to identify the role of the authorities of a friendly country and partner organizations of the Russian Centre of Science and Culture in Ulaanbaatar. The results of the research are presented in the form of conclusions con-taining further development prospects.