FORMATION OF COMPETITIVE ADVANTAGES IN THE BANKING SECTOR THROUGH THE USE OF CORPORATE ENTREPRENEURSHIP TOOLS | Zendy

Andrey Kuznetsov | Zendy

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FORMATION OF COMPETITIVE ADVANTAGES IN THE BANKING SECTOR THROUGH THE USE OF CORPORATE ENTREPRENEURSHIP TOOLS

Author(s) -

Andrey Kuznetsov

Publication year - 2021

Publication title -

business strategies

Language(s) - English

Resource type - Journals

ISSN - 2311-7184

DOI - 10.17747/2311-7184-2021-4-117-132

Subject(s) - entrepreneurship , business , order (exchange) , competitive advantage , market share , industrial organization , banking industry , marketing , financial system , finance

The competitiveness of credit institutions in the retail banking market lies in their ability to conduct business in this market in order to obtain the highest possible market share and profits. Achieving these goals is linked to the level of operational efficiency and strategic positioning or differentiation of banking services. Consider the tools of corporate entrepreneurship that form competitive advantages in the banking sector.

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