Open AccessSYSTEMATIZATION OF FACTORS AFFECTING THE DIFFUSION OF TECHNOLOGY IN THE REGIONS
Author(s) -
E. A. Mazilov,
V. S. Shiplyuk
Publication year - 2021
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2021-12-364-368
Subject(s) - diffusion , process (computing) , diffusion process , innovation diffusion , business , diffusion of innovations , marketing , computer science , physics , thermodynamics , operating system
The article considers and systematizes the main factors influencing the process of diffusion and adoption of technologies and innovations, offers marketing methods to reduce the impact of barriers to the process of diffusion.