Open AccessСOMPETITIVE ADVANTAGE OF THE DANAHER BUSINESS SYSTEM: IMPLEMENTING A MILITARY STRATEGY THROUGH THE INTERNAL CULTURE OF THE COMPANY
Author(s) -
В. С. Потапова,
В. А. Стабилини
Publication year - 2020
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2020-8-206-211
Subject(s) - competitor analysis , competitive advantage , business , strategic management , organizational culture , process management , management , marketing , economics
The article examines the competitive advantages of Danaher. The business system of the company and the basic principles of its internal culture are analyzed. Comparative analyzes of the military strategy of Sun Tzu, the corporate strategy of Danaher and its competitors on the main characteristics of the activity are carried out. Directions for the development of the company's competitive advantages in Russia are proposed.