Open AccessAPPLYING OF MARKETING SCHEMES IN ELECTRONIC COMMERCE
Author(s) -
Е. Л. Брагина,
С. О. Волкова,
A.V. Kolesnikov
Publication year - 2020
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2020-7-181-183
Subject(s) - marketing , marketing strategy , business , distribution (mathematics) , digital marketing , marketing research , marketing management , computer science , mathematics , mathematical analysis
This article is devoted to one of the main problems in marketing - development of marketing strategy for e-commerce in modern competitive conditions. The article deals with different methods of using marketing schemes, the main methods of information distribution and attracting new customers.