Open AccessDECISION-MAKING IN RETAIL SALES USING THE METHODS OF GAME THEORY
Author(s) -
A. T. Temisheva
Publication year - 2020
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2020-10-258-260
Subject(s) - game theory , retail sales , process (computing) , simulations and games in economics education , marketing , algorithmic game theory , sequential game , business , computer science , economics , microeconomics , operating system
The paper considers the application of game theory in the process of retail sales by organizations. As a result of the research, the concept of game theory is defined, and methods that can be used for making decisions and choosing strategies in retail trade using game theory are shown. The expediency of using game theory for decision-making in retail sales is proved by the example.