Open AccessTHE PRINCIPLES OF THE GOLDEN SECTION, ITS USE IN TRADEMARKS AND BRANDS
Author(s) -
S. I. Balov,
Л. П. Мокрова
Publication year - 2019
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2019-5-08-13
Subject(s) - trademark , emblem , logos bible software , logo (programming language) , section (typography) , advertising , business , marketing , art , visual arts , computer science , political science , law , programming language , operating system
The purpose of this article was to research the use of the golden section in logos and trademarks. The whole process of creating a corporate identity for an enterprise also begins with the development of a trademark, also called a logo or emblem. This stage is extremely difficult and responsible, as it must advertise the role of the original business card.