Open AccessSEARCH TOOLS AND COMPETITOR ANALYSIS IN THE MEDIA BUSINESS
Author(s) -
Н. В. Матегорин,
Е. Л. Виневская
Publication year - 2019
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2019-4-22-24
Subject(s) - entrepreneurship , field (mathematics) , business , market analysis , industrial organization , data science , marketing , computer science , mathematics , finance , pure mathematics
The proposed article is devoted to the study of the main tools for identifying rival enterprises in the market in the field of media-entrepreneurship. The most common methods of competitor analysis are presented.