Open AccessSPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
Author(s) -
С. А. Куричин
Publication year - 2019
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2019-4-11-14
Subject(s) - club , novelty , marketing , order (exchange) , business , sports marketing , market segmentation , market development , marketing mix , marketing strategy , advertising , marketing management , economics , relationship marketing , psychology , market economy , medicine , social psychology , finance , anatomy
The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.