Open AccessTHE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION
Author(s) -
Анжела Попова
Publication year - 2017
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2017-7-23-26
Subject(s) - tourism , business , word of mouth , marketing , loyalty , key (lock) , advertising , loyalty business model , customer engagement , computer science , social media , political science , world wide web , computer security , service quality , law , service (business)