Open AccessLOYALTY PROGRAM AS A KEY TOOL OF CREATION OF CONSUMER VALUE ON THE ELECTRONIC COMMERCIAL MARKET
Author(s) -
Н В Убейко
Publication year - 2017
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2017-7-15-22
Subject(s) - loyalty , loyalty program , purchasing , business , marketing , loyalty business model , context (archaeology) , value (mathematics) , key (lock) , advertising , computer science , paleontology , machine learning , service quality , biology , service (business) , computer security