Open AccessTHE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY
Author(s) -
А. И. Дмитриева
Publication year - 2017
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2017-1-32-36
Subject(s) - marketing , business , marketing strategy , marketing management , marketing research , marketing mix