Open AccessPROMOTION AS A STRATEGIC TOOL OF THE CATEGORY MANAGEMENT
Author(s) -
A. D. Mikhaylova
Publication year - 2016
Publication title -
strategii biznesa
Language(s) - English
Resource type - Journals
ISSN - 2311-7184
DOI - 10.17747/2311-7184-2015-12-3
Subject(s) - promotion (chess) , marketing , business , term (time) , process management , sales promotion , knowledge management , computer science , sales management , political science , physics , quantum mechanics , politics , law