Open AccessBRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
Author(s) -
К. В. Саяпина
Publication year - 2018
Publication title -
strategičeskie rešeniâ i risk-menedžment
Language(s) - English
Resource type - Journals
eISSN - 2618-9984
pISSN - 2618-947X
DOI - 10.17747/2078-8886-2018-3-80-87
Subject(s) - business , general partnership , promotion (chess) , context (archaeology) , consolidation (business) , industrial organization , marketing , commerce , finance , paleontology , politics , political science , law , biology
The article is aimed at defining effective methods to manage promotion of high-tech products onto foreign markets, on basis of medical equipment market research. Key trends for development of medical equipment market in foreign countries are defined, which are consolidation of small laboratories and scientific centers in net associations, and offering personified products and diagnostic systems for individual usage. Features of algorithm of entering foreign markets are presented. In context of recommendations for bringing innovation high-tech products onto external markets, it is necessary to hold preliminary monitoring of local and foreign analogues on target market, to offer complex decisions, to organize conjoint enterprises for products promotion, and to form public-private partnership in long-term perspective.