Open AccessMETHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
Author(s) -
Л. П. Мокрова
Publication year - 2014
Publication title -
strategičeskie rešeniâ i risk-menedžment
Language(s) - English
Resource type - Journals
eISSN - 2618-9984
pISSN - 2618-947X
DOI - 10.17747/2078-8886-2011-4-50-57
Subject(s) - rebranding , business , legislation , business operations , business management , organizational culture , intangible asset , accounting , industrial organization , business administration , marketing , economics , management , political science , law
There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.