Open AccessService Quality Measurement with SERVQUAL using Analytic Hierarchy Process Model: An Empirical Study of Private Eye Hospitals in Punjab
Author(s) -
Ajwinder Singh Dhillon,
Ajay Prasher
Publication year - 2014
Publication title -
journal of research in marketing
Language(s) - English
Resource type - Journals
ISSN - 2292-9355
DOI - 10.17722/jorm.v2i3.75
Subject(s) - servqual , service quality , analytic hierarchy process , service (business) , business , hierarchy , quality (philosophy) , optometry , computer science , process management , marketing , medicine , engineering , operations research , political science , law , philosophy , epistemology
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