Open AccessSilhouetting the Shifting Perspective of Bollywood from ‘Machismo’ to ‘Metrosexuality’
Author(s) -
Partha Bhattacharjee,
Priyanka Tripathi
Publication year - 2017
Publication title -
journal of english language and literature
Language(s) - English
Resource type - Journals
ISSN - 2368-2132
DOI - 10.17722/jell.v8i1.323
Subject(s) - hindi , perspective (graphical) , movie theater , pride , sketch , connotation , gender studies , sociology , history , media studies , aesthetics , art , political science , linguistics , visual arts , art history , computer science , law , philosophy , algorithm
“Machismo” and “Metrosexual” are two trending but contradictory terms that are used to fathom the portrayal of men in the visual art such as cinema, media, advertisements etc. Derived from the Spanish word ‘Macho’, ‘Machismo’ reflects strength, aggression and masculine pride whereas ‘Metrosexual’ is a portmanteau word combining– ‘Metropolitan’ and ‘Sexual ‘referring to men who are living in an urban society and investing a great deal on their appearance and lifestyle. The paper intends to focus on the transition of this portrayal of men in Hindi films, popularly termed as Bollywood. To elucidate further the paper will take its references from the films of the Sholay era till the contemporary times in which films like Ki n Ka changed the sketch, the set and the setting of the male word/world. In between these two films, one can truly demarcate the world of Hindi films in terms of how the audience will see their men. Therefore, the paper, broadly taking its references from Hindi Films, Advertisements and Daily Soaps will establish the men’s makeover over a period of time.