Open AccessSocial Media and Customization of the Relationship: The Case of Coca Cola Tunisia’s Facebook Fun Page
Author(s) -
Ichrak Meddeb Zorgati,
Chokri Elfidha
Publication year - 2015
Publication title -
international journal of research in business and technology
Language(s) - English
Resource type - Journals
ISSN - 2291-2118
DOI - 10.17722/ijrbt.v7i3.392
Subject(s) - coca cola , social media , advertising , business , personalization , cola (plant) , computer science , world wide web , marketing , botany , biology